Marketing Manager - 6 Month Fixed Term Contract

December 3, 2024

At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.

Responsible for the end to end marketing of supporting Ease communications through multi-channel effective and engaging campaigns. As a Marketing Manager, you'll be part of the team that creates and communicates reasons for our 40 million+ customers across the globe to choose more of Tesco more often.

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You'll sit right at the heart of the business, taking a lead on how we communicate Ease to our customers, steering cross-functional teams to develop long and short term customer propositions that you'll then communicate via multi-channel campaigns

Developing and refining proposition and strategies that focus on Ease, under the theme of 'Easy for You, Wherever you Are' for our customers.
Creating a brand toolkit, alongside the Brand Expression Team, that outlines how we should be talking improvements to make an easier shopping experience for customers.
Creating a campaign vehicle (potentially with agencies) to allow us to communicate improvements to our stores to make the shopping experience easier for customers.
Crafting informative strategies to clarify the business opportunity, desired behavioural changes and concept on how to bring an event to life across our channels and customer touch-points.
Analysing customer and financial insight, to keep up with the latest data and make bold recommendations about where Tesco should prioritise investment for customers at key moments.
Using your influencing skills and flair for storytelling to present and energise the business and brief external agencies around Ease plans.
Forecasting, managing and tracking of budgets, always looking for ways to optimise and be as efficient and effective as possible with every £.
Briefing internal channel teams to coordinate support for campaign activity (including but not limited to Performance Marketing, email, in-store comms).
Co-ordinating with Media teams to plan targeted communication to specific, defined audiences.
Reviewing targets and objectives with Insight teams, to also allow for improvements for customers and campaign effectiveness.

Operation skills relevant for this job:

I am skilled at...

Delivering inspiring briefs and feedback
Developing impactful multi-channel comms
Developing motivating propositions

I understand how to...

Turn data into actionable insight
Develop a consistent brand expression
Create outstanding retail experience
Assess creative work
Collaborate with multiple teams

Experience relevant for this job:

Cross-functional teams leadership
Strategic and propositional development, turning insight into problem statements and solutions.
Crafting and delivering a marketing brief
Assessing and giving feedback on strategic and creative work
Developing and deploying integrated campaigns in paid, owned and earned media channels
Agency and wider partnership management

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