We are a rapidly growing B2B company seeking an experienced Paid Search Marketer to help drive lead generation and optimize our paid media and account-based marketing campaigns.

This role will directly support our Senior Demand Gen Marketing Manager with initiatives across various digital channels, helping us achieve our growth and revenue goals.

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The Paid Search Marketer will execute and optimize multi-channel advertising strategies to drive high-quality leads and conversions for our NORAM sales segment. This role requires hands-on expertise in SEM, social media advertising, and strategic oversight of budget and performance metrics.

• Execute and optimize search advertising campaigns across platforms like Google Ads and Shopify Ads.
• Conduct in-depth keyword research to find new opportunities and expand reach. 
• Do weekly negative keyword mining/sweeps to reduce wasted spend 
• Recommend keyword match-type strategies
• Provide forecasting and budget recommendations.
• Implement and optimize third-party audiences and provide competitive quarterly reporting.
• Analyze campaign performance to shape overall marketing strategy, identify key lead generation sources, and improve lead conversions.

• Use a testing process to prove hypotheses and recommend performance optimizations.
• Partner closely with the web and digital teams to identify website user-experience improvements, conduct regular A/B testing, and optimize conversion rates. 
• Take on ad-hoc marketing and demand gen projects as needed. 

• Support social media advertising efforts primarily on LinkedIn, with potential campaigns on Facebook, Instagram, and TikTok.
• Develop and optimize campaigns for targeting, bid, and budget management.
• Drive creative development, including ad copywriting, asset management, and creative testing.
• Develop a continuous testing roadmap to enhance campaign performance.
• Take on ad-hoc marketing and demand gen projects as needed. 

• 5+ years of experience in demand generation, paid media management, or a related field, preferably within a B2B setting (previous employment in ecommerce and SaaS industries is a plus)
• Proven expertise in managing SEM and social media advertising platforms, including Google Ads, LinkedIn, and other relevant channels.
• Ability to analyze marketing data and derive strategic insights and opportunities. 
• Excellent communication and organizational skills with the ability to manage multiple campaigns and projects.
• Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics to drive a prospect from the awareness stage through purchase
• Expert collaborator with cross-functional teams
• Self-starter mentality with a strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity

Benefits: 

• Competitive freelance/contractor rate.
• Flexible, remote working environment.
• Opportunity to work with a dynamic team in a high-growth industry.